Product-Blueprint
Betwise is an advanced poker analytics and educational platform aimed at empowering players of all levels with actionable insights, personalized strategies, and performance tracking. Through an intuitive user interface and AI-driven tools, Betwise bridges the gap between poker enthusiasts and mastery, offering both web and desktop experiences to enhance engagement and utility. The product vision is segmented into the following phases:
Phase 1: Awareness
Touchpoints
Landing Page: Highlights Betwise’s value proposition (e.g., “Mastery Within Reach”) with a strong aspirational focus.
AI-Based Poker Assistant: Showcases an AI-driven tool that analyzes users’ historical and recent games, delivering actionable poker advice tailored to their experience level.
Pro Players: Receive advanced, data-driven insights and complex strategies.
Beginner Players: Advice is presented in accessible, easy-to-understand language.
Interactive AI Agent: Users can interact with the AI to ask questions, request elaborations, and explore detailed advice.
UI/UX Requirements
Clean and engaging homepage design with clear calls-to-action (CTAs) like “Start Free Trial” or “Learn More.”
Interactive product demos or video walkthroughs showcasing the AI assistant’s capabilities and how it tailors advice.
A sample interaction with the AI agent, allowing users to test its features on the landing page (e.g., a chat demo).
Incorporate testimonials or simulated success stories to establish trust and credibility.
Phase 2: Consideration
Touchpoints
Product Features Page: Detailed descriptions of tools like poker hand analysis and training modules, highlighting their benefits for different skill levels.
Customer Testimonials: Reviews from users who have improved their gameplay, along with proof of tangible results.
Free Trial/Signup: A frictionless signup process to test the platform with options for Google, Apple, Discord, or email registration.
Comparison Chart: Clearly differentiate Betwise from competitors like GTO Wizard and Octopi Poker, focusing on ease of use, affordability, and AI-driven tools.
UI/UX Requirements
Easy-to-navigate feature cards with visuals, such as screenshots or animated demonstrations.
A concise and visually engaging comparison chart to highlight competitive advantages.
Simplified signup flow with a welcoming, step-by-step experience.
Phase 3: Onboarding
Touchpoints
Onboarding Flow: Guided walkthrough for new users to familiarize them with the platform and its features.
Dashboard Overview: Interactive tutorial explaining the main features and how they contribute to gameplay improvement.
Desktop Companion App: A must-install app that automatically collects and tracks poker data across supported platforms, enabling seamless data integration for analysis.
UI/UX Requirements
Onboarding:
Welcome modal introducing the platform and its core features.
Step-by-step tooltips guiding users through the dashboard experience.
Desktop Companion App Installation Flow:
Prominent CTA encouraging users to download and install the app.
Detailed, intuitive installation instructions with auto-detection of OS.
Post-installation confirmation and guidance on syncing the app with supported platforms.
Phase 4: Engagement
Touchpoints
Analysis Reports: Summaries of gameplay performance with actionable recommendations.
Progress Reports: Detailed overviews of improvements or declines over time, emphasizing metrics like win rate, decision quality, and common errors.
Gamified Training: Interactive lessons with progress tracking and rewards like badges or challenges to sustain motivation.
UI/UX Requirements
Visually rich dashboards for trend tracking and detailed analysis.
Progress visualizations that highlight strengths, weaknesses, and areas for improvement.
Gamified elements like badges or challenges to reward consistent use and progress.
Phase 5: Retention
Touchpoints
Email Notifications: Personalized updates on performance improvements, new features, or training reminders.
Pro Features Upsell: Showcase the benefits of upgrading to premium plans for advanced metrics and tools.
UI/UX Requirements
Retention-focused notifications with actionable insights to keep users engaged.
Intuitive upgrade flow highlighting the benefits of Pro features.